Google Ads Tightens Rules on Original Content to Avoid Disapproval

Google Ads Tightens Rules on Original Content to Avoid Disapproval

This article provides an in-depth interpretation of the latest Google Ads policies, emphasizing the importance of original content. It analyzes common reasons for ad disapproval, including access experience, content quality, page relevance, and display issues. Furthermore, it offers targeted correction suggestions and coping strategies to help cross-border e-commerce sellers avoid risks, create high-quality ads, and improve marketing effectiveness. The focus is on understanding the nuances of the policy and practical steps to ensure ad compliance and optimal performance.

01/04/2026 Logistics Industry Insights
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Black Shark Cuts Staff Amid Market and Ecommerce Woes

Black Shark Cuts Staff Amid Market and Ecommerce Woes

Black Shark's layoffs have sparked concerns about the mobile phone market and the cross-border e-commerce industry. Amazon sellers are facing challenges with surging traffic but plummeting conversion rates, compounded by exchange rate fluctuations. This analysis explores these industry challenges and proposes strategies such as refined operations, diversified channels, supply chain optimization, risk management, and innovation to navigate the current landscape. These strategies aim to help businesses mitigate risks and capitalize on opportunities in a volatile market.

01/04/2026 Logistics Industry Insights
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Shein Hits 30B Revenue As Fastfashion Demand Soars

Shein Hits 30B Revenue As Fastfashion Demand Soars

Fast fashion giant SHEIN has surpassed Zara and H&M with annual revenue exceeding $30 billion, becoming a leader in the industry. Its success lies in its efficient supply chain, precise data-driven approach, and flexible marketing strategies. However, SHEIN also faces challenges related to sustainable development and labor rights. In the future, SHEIN needs to actively promote sustainable development and lead the transformation of the fast fashion industry. Its rapid growth and market dominance raise important questions about the future of ethical and environmentally responsible fashion.

01/04/2026 Logistics Industry Insights
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Ebay Tightens Rules on Fake Reviews Impacting Sellers

Ebay Tightens Rules on Fake Reviews Impacting Sellers

This article delves into the phenomenon of sellers boosting positive reviews on the eBay platform, revealing the impact of shill bidding on the platform, consumers, and sellers themselves. eBay has a zero-tolerance policy towards shill bidding, and sellers should operate with integrity and avoid engaging in such practices. The platform uses technical means to identify fraudulent transactions and takes strict punitive measures to maintain a fair and competitive market environment.

01/04/2026 Logistics Industry Insights
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Xiaomibacked Black Shark Struggles with Wage Delays Financial Woes

Xiaomibacked Black Shark Struggles with Wage Delays Financial Woes

Black Shark Technology, once a star 3C brand, is embroiled in a wage arrears crisis, drawing attention from the cross-border e-commerce community. This article analyzes Black Shark's journey from glory to decline, revealing its financing difficulties, large-scale layoffs, and wage arrears issues. It also explores the challenges facing its future development, serving as a warning to cross-border e-commerce sellers. The company's struggles highlight the volatile nature of the tech industry and the importance of sustainable business practices in a competitive global market.

01/04/2026 Logistics Industry Insights
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Amazon Warns Sellers of Account Risks Ahead of Peak Season

Amazon Warns Sellers of Account Risks Ahead of Peak Season

Ahead of the Amazon peak season, a "clean-up" action reminds sellers to prioritize compliant operations. Recent exposure of incentivized review groups has drawn platform attention, highlighting compliance as the mainstream. Sellers should deeply understand platform policies, avoid false advertising, build genuine customer relationships, and strengthen risk control to ensure the legitimate rights and interests of their stores. Avoiding violations is crucial to prevent account damage due to non-compliant practices.

01/04/2026 Logistics Industry Insights
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Crossborder Ecommerce Firms Adapt to Downturn with Resilience Strategies

Crossborder Ecommerce Firms Adapt to Downturn with Resilience Strategies

Facing the harsh winter of the cross-border e-commerce industry, lower base salaries and job-seeking difficulties are common. This article analyzes the current industry situation and provides practitioners with advice on enhancing their value and coping with workplace challenges. This includes deepening professional skills, expanding diverse capabilities, continuous learning, and building a personal brand. It emphasizes that opportunities and challenges coexist, encouraging cross-border professionals to actively respond to the winter and welcome the arrival of the industry's spring.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Prioritize Profitability Over Vanity Metrics

Amazon Sellers Prioritize Profitability Over Vanity Metrics

Amazon sellers need to move beyond a sole focus on traffic and prioritize product profitability. Improving listing conversion rates and keyword rankings, while developing differentiated products with strong brand value, are key strategies for navigating increasing competition and achieving sustainable growth. This involves creating high-profit products that stand out and command a premium, rather than solely chasing volume. A shift in mindset towards profit-driven operations is crucial for long-term success on the Amazon platform.

01/04/2026 Logistics Industry Insights
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UK Sees Surge in Secondhand and Ecofriendly Ebay Sales

UK Sees Surge in Secondhand and Ecofriendly Ebay Sales

Research on eBay UK reveals that secondhand and eco-friendly products are emerging as new e-commerce hotspots. Consumers are increasingly prioritizing product reuse and environmental attributes. Sustainable packaging and localized operations are becoming key. Sellers should optimize product lines, highlight environmental features, and improve packaging to seize opportunities and achieve performance growth. Focus on appealing to environmentally conscious consumers by showcasing the lifespan and reusability of items. Consider offering refurbished or pre-owned options to cater to this growing demand.

01/04/2026 Logistics Industry Insights
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Amazon Seller Cuts Ad Costs 63 Boosts Orders 242

Amazon Seller Cuts Ad Costs 63 Boosts Orders 242

This article tells the success story of Amazon seller Chloe, who reduced ACOS by 63% and increased order volume by 242% within two weeks by setting clear KPIs, optimizing keyword strategies, and utilizing the Yishutong advertising intelligent optimization tool. It emphasizes the importance of clear goals, data-driven decision-making, and effective tool utilization in Amazon advertising optimization, providing valuable experience for other sellers. This case study highlights practical strategies for improving advertising performance and achieving significant results on the Amazon platform.

01/04/2026 Logistics Industry Insights
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